HBI Design Plus Celebrating 25 Years of Innovation, Growth, and Partnership
Shows & Events
HBI Design Plus is proud to mark 25 years of trusted innovation in health, wellness, and beauty. Since starting in Morecambe in 1999, we've grown into a leading full-service manufacturer and key part of the HBI Group—supporting global brands with formulation, blending, sachet filling, and packaging expertise.
From the launch of our healthcare sachet wipes in 2003 to introducing Que Bella at Target in 2011—now their top-selling face mask brand—our journey has been shaped by partnership, adaptability, and bold ideas.
Key milestones include our purpose-built Cedar House facility (2004), becoming the UK’s largest sachet manufacturer (2009), and doubling our operational footprint with a logistics centre in 2018. Our shift to full-service manufacturing in 2012 empowered us to support clients from concept to shelf—offering true end-to-end solutions.
Looking ahead, we’re focused on sustainable growth, innovation, and nurturing the next generation of leaders.
As Commercial Director Robin Proud says, “We’re not here to do more of the same. We’re here to create better—for our customers, our people, and the planet.”
As we celebrate this milestone, we thank our partners and team for being part of the journey. Here's to the next 25.